The job-search-in-January phenomenon is a totally real thing. Everyone does it. Blame it on the holidays giving you extra time to think or on New Year’s Eve prompting life-improvement resolutions, but come early 2015, the market will be flooded with candidates on the hunt. Interestingly, women are at a particular and surprising disadvantage amidst all this competition—and it’s one we create for ourselves. Hear me out. According to women’s leadership expert Tara Sophia Mohr, who wrote on this topic for Harvard Business Review, an internal Hewlett Packard report showed that men apply for a job when they feel they meet 60% of the required qualifications, but women only apply if they feel they meet 100%. OK, I get it…qualifications are qualifications, and if you see on paper, plain as day, that you don’t have everything they’re looking for (enough years in the field, knowledge of a particular program, experience in some certain facet of the job) you figure, “Why bother?” But that’s exactly the problem. While you’re busy trying not to waste your time and are therefore moving on to the next, men are going for it—and sometimes getting it. “[Those who didn’t apply] didn’t see the hiring process as one where advocacy, relationships, or a creative approach to framing one’s expertise could overcome not having the skills and experiences outlined in the job qualifications,” Mohr writes about those who opt out. She makes a great point: Who you are in person—and who you’re going to be, or can be for this job—are different things from who you are on paper, and you should always give yourself the chance to advocate. After all, some of the “required” qualifications may be pie-in-the-sky dreams on the part of the employer, and they may fully expect that no one will meet them all. “For those women who have not been applying for jobs because they believe the stated qualifications must be met, this statistic is a wake-up call that not everyone is playing the game that way,” Mohr says. “When those women know others are giving it a shot even when they don’t meet the job criteria, they feel free to do the same.” So please, I beg of you, stop missing out! Get out there and sell—nay, oversell—yourself. Talk a big game. Level the playing field. We deserve it, no? http://www.marieclaire.com/career-advice/news/a12897/why-women-are-losing-the-job-search-game/?src=spr_TWITTER&spr_id=1449_126994570 Sign Up For Our FREE Online MagazineSignup now and receive an email once every time we publish new content. We will never give away, trade or sell your email address. You can unsubscribe at any time.